DMTBeautySpot
Ezreen Benissan
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The Founders Pushing African Fragrance Into the Mainstream
October 15, 2024BruceDayne For centuries, Africa has been a source of inspiration and botanicals for the world’s biggest beauty companies. (Think of Byredo’s best-selling fragrance Bal d’Afrique, or Diptyque’s use of Madagascan vanilla in its scents.) Now, the continent’s homegrown brands — including Senegalese perfume brand Réserve en Afrique, South African-born Niche Parfums and Nigeria’s Catherine Omai — are ready to step into the spotlight, using Africa’s rich reserves of ingredients...