Nail Care Brand Nails Inc Acquired by Private Equity Firm
October 14, 2024BruceDayneNails Inc, the British nail care company founded in 1999 by entrepreneur Thea Green has been acquired by private equity firm Pacific World Corporation, the company announced Monday. Financial terms of the deal were not disclosed.
In addition to its range of premium nail care products, Nails Inc also has a sister brand called Holler & Glow which makes affordable bath and body products. The acquisition will see both brands refocus on the north American market, which represents 50 percent of combined revenues.
In a statement, Bart J. deBie, managing director at Prospect Capital, Pacific World Corporation’s parent company, said the business sees “incredible potential” in Nails Inc, praising its commitment to “fast and agile product innovation.”
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Majesty’s Pleasure, which opened this week in New York City, wants to offer nail services and eventually, other beauty offerings to a clientele that wants a social outlet as much as they do a fresh manicure.
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Daniela Morosini, DMT.NEWS, DMT BeautySpot,
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