Sabrina Carpenter is the newest face of Prada Beauty, the brand announced on Thursday. It also unveiled her first campaign for the label, shot by beauty photographer Luis Alberto.

The news comes after Carpenter drove a sales surge for Prada Beauty, when she featured its Prada Balm in the shade Astral Pink in the music video for her hit song “Please Please Please” — the product sold out across all retailers within 72 hours of the video’s release. In her latest music video for the song “Taste,” the brand’s Monochrome Soft Matte Refillable Lipstick also gets prominent placement.

Carpenter described the partnership as a “natural fit” with her style in a statement. The current campaign will be followed by a larger shoot featuring Prada Beauty’s 2025 product launches.

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