Burberry named its first major hires under new chief executive officer Jonathan Schulman Tuesday, announcing executive hires from Gucci and OTB.

Jonathan Kiman, a 12-year veteran of Gucci, will join the brand as chief marketing officer, succeeding Rod Manley.

Laura Dubin-Wander is also set to join the company as President, Americas. Dubin-Wander previously held senior roles at Diesel and Margiela owner OTB, Tapestry’s Coach, and LVMH’s Christian Dior Couture and Givenchy brands. 

The appointments come as Schulman seeks to produce a rapid turnaround in the brand’s fortunes. After nearly a decade of mostly stagnant revenues, sales fell 17.5 percent in the first six months of 2024. 

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