Rōz, the prestige hair care line founded by celebrity stylist Mara Roszak, announced on Monday a growth investment from Silas Capital and G9 Ventures. Terms of the deal were not disclosed.

The line, which is carried in stores such as Credo and Neiman Marcus, leans on Roszak’s experience and pedigree as a Hollywood hair stylist. The line launched in 2021, with a range of eight products.

“I’m really excited to have Silas Capital as an extension of our team because they are true supporters of the brand and have seen every stage of a beauty business. It’s great to be able to rely on them for support,” said Roszak.

Silas Capital has also invested in buzzy beauty brands like sunscreen line Vacation, skincare brand Herbivore and prestige cosmetics line Makeup by Mario, while G9 Ventures has backed the likes of luxury beauty brand Westman Atelier, as well as wellness brands Goop and Athletic Greens.

In addition to the institutional investors, actress Lily Collins joined as an angel investor. Actresses Mila Kunis, Daisy Ridley, Zoe Saldana, and Brooklyn Decker previously invested.

In order to further scale the business, funding will be used to accelerate retail expansion, introduce new products and increase headcount.

In a statement, Brian Thorne, a partner at Silas Capital, celebrated the brand’s red carpet credentials, saying that it marries together performance with clean claims that consumers are increasingly looking for, filling a “true whitespace”.

“We’re thrilled to partner with Mara, alongside her unmatched roster of A-list clients and community of professional stylists, to support Rōz’s impressive momentum across channels,” he said.

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