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Generative AI is a game-changer when it comes to SEO-optimized content.

First of all, it has amazing creative capabilities. Even if you dislike the text, you can just discard it and ask for another. You’ll get it in less time than it would take you to come up with an outline for the introduction.

At the same time, if you’re specific enough with the prompt, you’ll find that the AI always sticks to the rules. This is amazing because SEO can also be so technical.

With all of this in mind, here’s how you can write amazing SEO-optimized content with AI.

1. Figure out Where the AI Fits in Your System

The first task is to figure out where the AI fits in your system. Sure, the AI generates some of your content (even if it’s a huge part), but it still does only a part of the work.

You still need a human to pick a topic and assign it. You need someone to reach out to the webmaster and ensure that the topic is approved. Most importantly, you need the outline and the keyword research. After the content (or parts of content) are done, you need to edit and curate it.

If the webmaster doesn’t allow AI content, you need to ensure that it passes an AI test. This is not easy even for human-written texts because if the author writes with a slightly more formal style (more academic), some of the most basic checkers will still see it as AI content. You want to avoid that, if possible. Also, keep in mind that the majority of these webmasters aren’t really paying for premium tools, which means they’re using a “crude” tool.

Ultimately, before you start using AI to write SEO-optimized content, you need to understand its role in all of this. You also need to organize the content creation process, and the job will become much easier with the right software. This is just one of the different needs of project management software. For example, you could have different statuses for planning topics, creating the content with AI, and then, having an editor review and “humanize” the article.

2. Generate Topics and Outlines

Quality means nothing without sufficient quantity. You could write the best post in the world and lure in people to actually try and read it, but then, when they arrive, they quickly learn that there’s no more. Your blog is either empty or your last post was months/weeks ago, so they just leave, likely never to return.

One of the reasons why this happens is because you just can’t come up with enough topics. While your blog is new, this may seem quite simple, but you will be shocked at how quickly you will exhaust all your topics.

With the help of AI, this will no longer be a problem.

You can simply use it to generate topic ideas. Not only that, you can make it come up with topics that fit the rest of the theme of your blog and align with your brand values and vision. This way, you’ll increase the consistency of your content, which is more important than you think.

Also, this can help you come up with amazing outlines (and great subheadings). The reason why this matters so much is because the majority of people are just reading headings and skimming, to begin with. An improvement here will make a massive improvement to reader retention rate.

3. Help with Rephrasing

One of the biggest ways in which AI and NLP can be of use is by helping you rephrase your sentences. This is more helpful than you know.

This is quite useful when you want to improve your KW distribution (for on-site content) and make it more organic. Sometimes, the phrase will just stick out, which will ruin readability and even make the SEO score of the post plummet.

Generative AI (thanks to the NLP) can also help you with proofreading and fact-checking. This is especially the case when it comes to a sensitive topic. The last thing you want is to give advice or make claims that may not be in line with regulations. For instance, if you’re writing about online casinos, you don’t want to claim that all gambling is illegal in scenarios where only luck-based games are.

In other scenarios, you have to point out the difference between locally owned online casinos and the ones that are hosted abroad. There’s so much nuance, and even if you know the difference, you can make an ambiguous statement that could mislead some of your readers. Even if you don’t get penalized, you might erode their trust this way.

4. Generate Examples

One of the best ways to increase the immersion of your SEO content is to provide examples; however, examples are not always that easy to come up with. So, you could describe a problem or the situation to the generative AI tool you’re using and ask it to come up with an example.

You don’t even have to use it for your work. You can just ask for an example to clarify the situation to yourself or get an idea that you can work with at a later date.

You can also use this during the research. All you need to do is take a part of the text (or a whole text), paste it as a prompt, and ask the generative AI to explain it to you like you’re five or ten. This will simplify the concept and give you some examples. Modern NLP technology allows it to do so with ease.

The problem is that complex terms are complex for a reason. Just because the tool managed to explain it doesn’t mean that you now really understand what’s going on. Not everything can be explained to a five-year-old.

5. Be Very Elaborate with Your Prompt

Lastly, some content marketers blame the AI generator when their prompt is just not good enough.

Think about it this way: Imagine yourself as an editor who gives instructions to someone who is writing a piece of SEO content for the first time. What do you want them to do? How big do you want their subheadings to be? What do you want the headline to contain? How about keyword density? How far apart should secondary keywords be?

You can say all of this to the AI generator through your prompt and get what you asked for. Don’t just expect it to know these things, ask it. This will already make your AI content better than most of your competitors’ pieces.

You can also ask the tool to repurpose the text that you’ve already written or give it a piece of the text you’ve written and ask it to emulate your style. There’s literally no limit to what you can achieve this way, but you have to put your mind to it and put some effort into your content.

The biggest myth about AI content is that it’s fully automated and that it will make what you need without any effort on your part. There’s no explanation as to why some people believe this.

You Need to Understand What Generative AI Can and Cannot Do

Generative AI saves so much work and provides so much material, but it cannot and will not do it all on its own. It can help you come up with topics, generate outlines, rephrase, and generate examples.

Each of these things helps you out immensely as long as you know how to do them right.