LVMH has reshuffled leadership in its watch division. Julien Tornare, TAG Heuer’s current chief, has been named CEO of Hublot, the brand known for edgy designs (by Swiss watchmaking standards) and partnerships with buzzy athletes and artists including Usain Bolt, Kylian Mbappé and Daniel Arsham. His predecessor at the watchmaker, Ricardo Guadalupe, will transition to an honorary president role.

In a statement, LVMH Watches’ CEO Frédéric Arnault thanked Guadalupe for a 20 year tenure at Hublot, during which the brand became known for “breaking design codes, communication barriers, and exploring new frontiers in watchmaking.”

Tornare’s arrival at the head of Hublot “marks the beginning of a new chapter dedicated to the future of our maison and the strengthening of its unique position,” his statement continued.

Antoine Pin, currently general manager of Bulgari Horlogerie, will succeed Julien Tornare as CEO of TAG Heuer.

The moves come in the wake of Frédéric Arnault’s nomination as CEO of LVMH’s watch division this January. The 28-year-old executive, the second-youngest of chairman Bernard Arnault’s 5 children, had been CEO of TAG Heuer since 2020.

Swiss watch brands are bracing for a slowdown after sales surged in the aftermath of the coronavirus pandemic. While an unexpected bump in the industry’s April exports raised hopes for a better-than-forecast year, falling sales in May seemed to reconfirm the gloomy trend.

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Frédéric Arnault Named CEO of LVMH Watches

Frédéric Arnault is the new chief executive of LVMH Watches, effective Jan. 1, LVMH announced in a statement Friday.

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