Even though men have a significant advantage in raising funds, companies founded or co-founded by women do better along several dimensions than companies started by men.

Data indicates women founders outperform their male counterparts because they tend to build businesses that generate more revenues, create more jobs, dream bigger (global), and execute better.

By most measures, it appears that women entrepreneurs, as a whole, are doing quite well.  Why and how are they outperforming men?

• Since women are less likely to get funded by venture capital, whenever a female founder presents an opportunity, the bar is often set higher, and the idea, the team, or the prospects need to be superior to the average business plan to get funded.
• They tend to place lower emphasis on external motivations, like solely making money, than their male counterparts.

If you are a woman who believes you can build a company that makes a difference, you likely have a better chance at success than you think.

If gender ever plays a role in an investment decision, these points above show why a preference toward female founders might be a better option.

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Laurel Delaney, DMT.NEWS, DMT BeautySpot,