Dazed Media has appointed Sophie McElligott as chief marketing officer, the company said on Thursday. She will be Dazed’s first-ever CMO.

McElligott joined Dazed Media in 2015 and most recently held the position of marketing and communications director.

Previously, she led Dazed’s launch in China and founded Dazed Academy, now known as Dazed Club, a networking platform for creatives around the world.

As marketing chief, she will be responsible for overseeing the business’ global expansion and marketing strategy, including client and audience engagement as well as driving partnerships in new geographies including the USA, Latin America, Asia, the Middle East and North Africa.

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Dazed Launches Social Media App

The app will allow users to upload their portfolios, engage with mentors and join subject-matter groups to discuss upcoming projects. Users who pay £5 a month will also receive access to Dazed events and complimentary copies of the magazine.