The Italian megabrand is releasing “Who Is Sabato De Sarno? A Gucci Story,” a short film offering a behind-the-scenes look at the new Gucci designer’s debut last September.

The move comes amid a flurry of documentaries and docu-dramas about fashion, from Cristóbal Balenciaga to The New Look.

De Sarno’s first show was a palette cleanser after the magpie maximalism of predecessor Alessandro Michele, but the brand is still struggling to tell a clear story about what his new Gucci stands for.

Learn more:

The Business of Gucci’s Designer Debut

Shares rose 4 percent following a Milan Fashion Week outing which saw Sabato de Sarno hone the brand’s universality and upscale appeal. Critics were left wanting more in ways both good and bad.