As a wegg® Board Member, Hinrich Foundation Research Fellow, and Founder and CEO of Nextrade Group, Kati Suominen holds key insight into the ebbs, flows, and effects of global e-commerce. She recently published a report with the Hinrich Foundation entitled, “The Last Mile: How technology helps and hinders the toughest leg of global commerce.” This paper is a deep dive into how the culture of the shipping and delivery of goods purchased online has evolved. The explosion of the final stage of online shopping- the product arriving at your doorstep-is a newfound occurrence unlike any trend seen before.

In the article, Kati, “traces the boom in on-demand delivery, studies how established brands and startups are adapting to new developments and examines how innovative technologies could help overcome the challenges of making the last mile in supply chains.” Kati explains in her introduction,

“As e-commerce brings global trade to city streets, it pits various interest groups against each other. Residents battle mega-warehouse developers, neighborhood restaurants jostle with micro fulfillment centers, and property owners resent retailers flying drones over them. Negotiating among these interest groups, city governments have had to engage in new thinking on technology policies, public-private partnerships, and incentive programs that would fuel innovation without sacrificing competing urban needs.”

It is clear that the trend of consumers purchasing items to be delivered right to their homes, instead of traveling to stores and bringing products home themselves, is not going anywhere. Jobs, markets, and incomes have taken shape around this modern era of consumption, and they will continue to do so at exponential rates. As Kati notes, “Global e-commerce sales in goods are forecast to grow in some estimates to $39 trillion and the last-mile delivery market to $168 billion by 2025 from $129 billion in 2022.”

You can download Kati’s essay here at no charge. We invite you to learn from Kati’s analysis and explore the three sections that she expounds upon: the Boom in On-Demand Delivery, the Challenges of Making the Last Mile, and Technology, Innovation, and Best Practices.

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Lucy Brooks, DMT.NEWS, DMT BeautySpot,