The shapewear, intimates and loungewear label has recruited Robert Norton, formerly president of Moncler Americas, to the newly created role, the company confirmed in a LinkedIn post Monday.

The news of Norton’s appointment was first reported by WWD.

The veteran fashion executive had held his post at Moncler since 2017, and prior to that, worked as Roberto Cavalli’s chief executive of the Americas.

Last year, Skims was valued at $3.2 billion following a Series B raise of $240 million, while the brand passed $475 million in revenue for 2022.

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