The marketing, strategy and public relations firm opened its first international office in London on Wednesday. The Lede Company now operates offices in London, New York and Los Angeles, and is looking to expand further into Europe. Its fashion and beauty clients include Isabel Marant, Kenzo, Thom Browne, Altuzarra and Violet Grey.

”Broadening our global footprint has always been part of our company vision,” said Christine Su, who serves as Lede’s co-chief executive alongside Amanda Silverman, Meredith O’Sullivan and Sarah Rothman.

The company will also add Darren Howells, formerly Browns’ head of communications, to its London team.

Learn more:

How to Keep Up With TikTok’s Lightning-Fast Trend Cycle

Fashion aesthetics such as “coastal grandma” and “coconut girl” can rise and fall in a matter of weeks on the social media platform. Brands looking to be a part of the next big trend must move quickly, but carefully.