Breaking: Target Just Launched 1,800 New Swimsuit Styles
January 20, 2020DMT Beauty#DMTBeautySpot #beauty
While you were busy watching Fleabag and The Marvelous Mrs. Maisel win SAG Awards last night, Target was cooking up something even more satisfying: its biggest swimwear drop yet. This morning, the mass retailer casually launched 1,800 new swimsuit styles on Target.com, with most styles also making their way to thousands of stores across the country. And like everything on Target’s roster, this collection is not to be missed.
To prepare for bikini season, Target’s team traveled the world (from Australia to Miami to Brazil) in an attempt to find out all the latest swimwear trends set to make it big in 2020. From the deep dive, they were able to pinpoint four styles to run with, including animal and snake prints, texture, solids, and feminine details — all of which are under $70.
But since affordability is Target’s bread and butter, they, of course, had to go above and beyond just being price-conscious. Similar to the company’s just-launched activewear brand All in Motion, this momentous drop places emphasis on body positivity and finding the perfect fit for every lifestyle. To showcase that mission, the campaign highlights women of all sizes and backgrounds in their most natural form (Read: no retouching… ever). Most styles are available in sizes 14 to 26, while Shade & Shore, one of Target’s most beloved private swim labels, will offer cup and band sizes ranging from 32A to 38DDD.
So, while sure, the forecast doesn’t necessarily call for a string bikini and a cocktail, when an opportunity like this one comes along, procrastinating isn’t an option. But since we know that 1,800 styles is a lot to go through, we went ahead and hand-selected a few of the collection’s best picks.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Shade & Shore Light Lift V-Wire Ribbed Bikini Top, $, available at Target
Shade & Shore Ribbed Cheeky Bikini Bottom, $, available at Target
All in Motion Long Sleeve Tie Back Cropped Rashguard, $, available at Target
All in Motion Medium Coverage Hipster Bikini Bottom, $, available at Target
Kona Sol Twist Front One Piece Swimsuit, $, available at Target
Shade & Shore Ribbed Cut One Piece Swimsuit, $, available at Target
Xhilaration Plus Size Ribbed Front Cut Out Bralette Bikini Top, $, available at Target
Xhilaration Plus Size Ribbed Cheeky High Waist Bikini Bottom, $, available at Target
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Eliza Huber, Khareem Sudlow
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